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Save ArticleCLARITAS Postal, Census & Market Boundaries
Get data enriched with Census geographies
Overview
Need deeper information about a certain geography? Nielsen Claritas makes it easy to plot site locations and locate qualified customers with world-class data enriched with Postal, Census and Market Boundaries.
Features & Benefits
Enhanced with this capability, Postal, Census and Market Boundaries put all demography and systems dealing with area zips at your fingertips.
Access the latest Census geography, including:
- Census blocks – Almost 8 million city square blocks
- Block groups – Each group of blocks contains 25 households
- Tracts – A group of block groups containing 12-1500 households
Target customers geographically by:
- Three digit zips
- Spatial residential zip codes
- Point zips that identify areas with just post office boxes
- CSA; more for mega markets
- Market geographies identify dominant market areas by viewing offices and management of budget
Get access to the latest census geographies by calling 866-737-7429.
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Resources
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White Paper: Finding Growth in Challenging Times
An analysis that reveals population expansion opportunities for retail
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2008 Update Demographics
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